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Privacy Policy

How Trade Matrics collects, uses, and protects your information when you use our website and platform.

Trade Matrics (“we”, “us”, or “our”) operates the website tradematrics.com and related trading analysis services (collectively, the “Services”). This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and the choices available to you.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use the Services.

1. Scope

This policy applies to information collected through our website, contact forms, platform accounts, broker integrations (such as Zerodha Kite Connect), and support channels. It does not cover third-party websites, brokers, or services that we do not control, even if linked from our Services.

2. Information We Collect

2.1 Information you provide

  • Contact and inquiry data: name, email address, phone number, city, inquiry type, and message content when you submit our contact form or email us.
  • Account data: registration details, login credentials, profile information, preferences, and communications with our support team.
  • Trading-related data: watchlists, journals, notes, settings, and other content you choose to store in the platform.

2.2 Information collected automatically

  • Technical data: IP address, browser type, device information, operating system, referring URLs, and pages viewed.
  • Approximate location: city, region, and country inferred from your IP address for security, fraud prevention, and support purposes.
  • Usage data: interactions with features, session activity, timestamps, and error or performance logs.
  • Security data: login history, rate-limit records, honeypot triggers, and anti-abuse signals used to protect forms and accounts.

2.3 Information from third parties

  • Broker integrations: if you connect a supported broker (e.g. via Zerodha Kite Connect), we may receive OAuth tokens, user identifiers, order updates, and related trading data as permitted by you and the broker’s terms.
  • Service providers: email delivery status, captcha verification results, hosting metrics, and similar operational data from vendors that help us run the Services.

3. How We Use Your Information

We use personal data for legitimate business purposes, including to:

  • Provide, operate, maintain, and improve the Services;
  • Create and manage user accounts and authenticate access;
  • Respond to demo requests, support inquiries, and sales communications;
  • Send service-related notices, security alerts, and administrative messages;
  • Monitor usage, troubleshoot issues, and develop new features;
  • Detect, prevent, and address fraud, abuse, spam, and security incidents;
  • Comply with applicable laws, regulations, and lawful requests;
  • Enforce our Terms & Conditions and protect our rights and users.

We do not sell your personal data. We do not use your trading data for third-party advertising.

4. Legal Basis for Processing (India)

Where applicable under the Digital Personal Data Protection Act, 2023 (DPDP Act) and related rules, we process personal data based on one or more of the following:

  • Consent: when you submit forms, create an account, or connect third-party services;
  • Performance of a contract: to deliver the Services you request;
  • Legitimate interests: to secure our platform, prevent abuse, and improve user experience, balanced against your rights;
  • Legal obligation: where processing is required by law.

5. Cookies and Similar Technologies

We may use cookies, local storage, and similar technologies to remember preferences, maintain sessions, measure performance, and protect against automated abuse. Third-party tools such as Google reCAPTCHA may set their own cookies when enabled on our contact form.

We use Google Analytics (Google LLC) to understand how visitors use our website—such as pages viewed, approximate location, browser type, and referral source. Google may set cookies and process usage data according to Google's Privacy Policy. You can opt out via the Google Analytics Opt-out Browser Add-on.

You can control cookies through your browser settings. Disabling certain cookies may limit some features of the Services.

6. How We Share Information

We share personal data only when necessary and appropriate:

  • Service providers: hosting, email (SMTP), captcha verification, analytics, and infrastructure vendors bound by confidentiality and data-processing obligations;
  • Broker and market data partners: when you authorize integrations such as Zerodha Kite Connect;
  • Legal and safety: to comply with law, court orders, or government requests, or to protect users, the public, or Trade Matrics;
  • Business transfers: in connection with a merger, acquisition, or asset sale, subject to continued protection of your data.

We require third parties to use data only for the purposes we specify and in line with this policy.

7. International Data Transfers

Our servers and service providers may be located in India or other countries. Where data is transferred outside India, we take reasonable steps to ensure appropriate safeguards consistent with applicable law.

8. Data Retention

We retain personal data only as long as needed for the purposes described in this policy, unless a longer period is required by law. Typical retention includes:

  • Contact form submissions and support records: for the period needed to respond and maintain business records;
  • Account and trading data: while your account is active and for a reasonable period thereafter;
  • Security and abuse logs: for a limited period to investigate incidents and prevent repeat abuse.

When data is no longer required, we delete or anonymize it where feasible.

9. Security

We implement administrative, technical, and organizational measures designed to protect personal data, including encrypted connections (TLS), access controls, and monitoring. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

Learn more about our security practices on our Security page.

10. Your Rights and Choices

Subject to applicable law, including the DPDP Act, you may have the right to:

  • Access personal data we hold about you;
  • Request correction of inaccurate or incomplete data;
  • Request deletion of data where no longer necessary or where consent is withdrawn, subject to legal exceptions;
  • Withdraw consent for processing that relies on consent;
  • Lodge a grievance with us regarding our handling of your personal data.

To exercise these rights, contact us at support@tradematrics.com. We may need to verify your identity before fulfilling a request.

11. Children’s Privacy

Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us data, please contact us and we will take appropriate steps to delete it.

12. Third-Party Links and Services

Our Services may link to or integrate with third-party websites, brokers, and APIs. Their privacy practices are governed by their own policies. We encourage you to review the privacy terms of Zerodha, Google, and any other third party you use in connection with Trade Matrics.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page. Continued use of the Services after changes become effective constitutes acceptance of the updated policy.

14. Contact & Grievance

For privacy questions, data requests, or grievances under applicable Indian data protection law:

We aim to acknowledge grievances promptly and resolve them within timelines required by applicable law.